PR Executive
On-Air Expert
Speaker
Based in Austin, TX · Available for consulting, speaking, and mentorship
I've spent over a decade at the intersection of travel, technology, and the kind of PR that actually moves culture.
From helping establish vacation rentals as a mainstream category at Vrbo to scaling RVshare's PR operation 18x in three years. I know what it takes to build a brand from emerging to undeniable. I've run full-funnel marketing teams, shaped earned media strategies from scratch, and sat in front of cameras as a national spokesperson for an industry most people hadn't heard of yet.
That's the work. Here's what I've learned doing it:
The playbook matters more than the budget. The right story, told to the right people at the right moment, does what no ad spend can. I've built that playbook. I've consulted on it. And I could write it in my sleep, which means I can teach it to you faster than you'd figure it out alone.
I work with three kinds of people.
Brands and companies that need a PR and communications strategy built to scale, not cobbled together, but architected from the ground up with the rigor of someone who's done it inside a high-growth travel tech company.
Media producers, journalists, and event programmers are looking for an industry expert with a point of view. I'm comfortable on camera, on stage, and on deadline. My perspective spans consumer travel trends, emerging categories, road trip culture, and the future of how families experience the world.
Women in PR and marketing who are talented, ambitious, and stuck one rung below where they should be. I mentor women on the career unlocks that actually move the needle, visibility strategy, executive presence, sponsor relationships, and how to make it impossible to be overlooked.
I've lived every version of this work, built the brand, done the interviews, climbed the ladder. What I share isn't theory. It's the playbook I wished someone had handed me.
